A family jewelry business is in crisis. Estelle, the matriarch, is trying to maintain the company's aesthetic of "elegant, not fancy" in the wake of her husband's recent death and despite her children's bickering over the future path of Estelle Jewelry. Meanwhile, a pair of journalists have been invited to create content and promote the business on social media, so the family's dirty laundry is now embarrassingly on view. Which skeletons in whose closets will come to light? What romantic and financial shenanigans are brewing? And what will the personal and financial fallout be from the rapid transformation of the family business?